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For independent hoteliers

The total profit leakage & recovery calculator

See exactly what third-party marketplaces are quietly costing your property, and how much profit is within reach by winning back the direct guest.

Short-term friction leak €36,792 this year. Long-term data gap €536,550 in missed lifetime value. Recovering 20% of marketplace guests is worth €76,650 in net profit in Year 1.

Your property

50
€150
70%
20%

Website booking friction

How much your booking flow leaks guests to slicker OTA checkouts.

Your operating profile

Based on your 50 rooms running at 70% occupancy with a €150 ADR, your property generates an estimated €1,916,250 in room revenue each year. With 20% of bookings coming directly through your website, third-party marketplaces currently control 80% of your inventory and guest relationships.


The true cost of friction

The short-term friction leak
Your website loses guests to polished OTA flows during comparison shopping — bleeding immediate commission fees and direct upsell opportunities.
€36,792this year
The long-term data gap
OTA guests belong to the platform's loyalty programme instead of your CRM — so you miss the compounding lifetime value of repeat direct stays.
€536,550missed LTV

Reclaiming your margins · Year 1

By fixing booking-flow friction, ensuring rate parity, and optimising your local AI search visibility, we build the capacity for you to compete on your own terms.

Shifting just 20% of your current OTA guests to direct bookings will save your property:

This is profit routinely lost to marketplace commissions and leakage — put straight back into next year’s operations.

€76,650

in net profit in Year 1

Modelled on a 20% shift of marketplace guests to direct, at 20% commission saved plus 5% direct upsell margin, with the data gap priced at 35% of marketplace revenue.

The figures above are a model. The audit is the measurement — your booking flow, your channel mix, your rate parity, walked end to end and priced in euros.

  • Your leakage in euros

    Every gap priced as a real number — per channel, per friction point, per missed booking.

  • An immediate action plan

    What to fix right now, ranked by what pays back fastest in your current setup.

  • A phased digital roadmap

    A sequence of steps, with timelines and the resources each stage actually needs.

  • A European benchmark

    Where you sit against the European average, and what closing the gap is worth.

We’ll name the single fix that pays back fastest in your current setup, and roughly what it is worth.

Your next move

Know where it’s going.
Before you spend another euro on marketing.