Audit to find exactly where revenue is leaking
Most audits look at your tools. This one starts somewhere different — with your guest.
The SOLERA Method was developed by Maria Manica, following a senior career in digital transformation at Microsoft and Software AG. Working with large-scale businesses, she saw a consistent pattern: the technology alone was rarely the biggest problem. The real problem was in the day-to-day operational processes, the team handoffs, and the friction points that nobody was measuring.
Independent hotels and restaurants face the same issue — at a smaller scale, but with far less margin to absorb it.
Your challenges
Six places margin leaves an independent property.Each one measurable, each one fixable.
Where the margin goes
Every month, before you spend a euro on marketing.
OTA dependence and marketplace commissions
15–25%of every OTA bookingOTA commission is profit gone before the month starts.
Disconnected systems
13–19%of operating costs, wasted1When your systems don't talk to each other, you get double bookings, mismatched rates and can't access data needed for revenue decisions.
A booking flow that loses guests mid-step
52%abandon over poor UX2A slow or too many steps mobile booking flow sends high-intent guests straight back to the OTA.
Invisibility on modern search
5–8%of gross revenue, modelled3If your data is stale or isn't structured for machines to read, you're skipped before the search even begins.
OTAs bidding on your own name
Your namebid on by othersWhen a guest searches for you, an OTA ad sits above you and takes the booking that was already yours.
Guests you'll never hear from again
No datacaptured on arrivalEvery OTA guest leaves without giving you anything you can use.
Sources
- 13–19% of operating costs wasted on inefficiency and duplication from fragmented systems; hotel groups miss around 20% of guest re-engagement opportunities to data silos. Access Hospitality / HSMAI Europe, November 2025 — survey of 1,000 hospitality businesses.
- 52% of travellers abandon a direct hotel booking because of poor user experience. SiteMinder, Changing Traveler Report 2025 — 12,000 travellers across 14 countries.
- 73–93% of AI-referred guests are redirected to OTAs where a hotel has no direct-rate integration, putting a modelled 5–8% of gross revenue at risk. 56% of leisure travellers now use AI tools to plan trips (Skift Research, 2024), while only around 16% of global hotel supply appears in ChatGPT, Google AI or Perplexity results (HotelWorld AI, World's Best at AI 2025 Index — 131,000 properties across 30 countries).
The thinking behind the audit
For hospitality, the method works like this.
The result is a clear picture of where your property stands today, what it’s costing you, and what a smarter version of your digital setup looks like — built around the guest experience that drives direct revenue.
The method has a track record. So does the problem.
Maria Manica developed The SOLERA Method after years leading digital transformation programs at Microsoft and Software AG — working alongside large organizations trying to translate technology investment into commercial results.
The lesson that kept showing up: the technology was not the only problem. The cause of the friction was in the processes, the people carrying it, and the gaps in between.
Independent hospitality faces the same challenge — just with less room to absorb the cost. The audit applies that same structured thinking to your property: map the journey, find the friction, fix what’s costing you most, and build toward the operation you want on your own terms.
What the audit delivers
Your leakage in euros
Every gap priced as a real number — per channel, per friction point, per missed booking.
An immediate action plan
What to fix right now, ranked by what pays back fastest in your current setup.
A phased digital roadmap
A sequence of steps, with timelines and the resources each stage actually needs.
A European benchmark
Where you sit against the European average, and what closing the gap is worth.
Limited launch offer
Let’s seeexactly whereyour money’s going
Bring us your current setup — your booking mix, your website, your Google listing, and your systems.We’ll tell you clearly:
- Where your money is leaking, with a euro figure next to every gap
- The order to fix it in — starting with what pays back fastest
- What closing each gap is worth per month in direct bookings
Not ready yet? Talk to the team — we’ll answer your questions first.
Frequently asked questions
Yes — the audit is free for a limited time, as part of our launch. It isn't a mandatory first step either: if you're only interested in a specific service from our portfolio, you don't need to go through the audit to work with us. Once we complete it, there's no obligation to work with us afterward.
It's actually the opposite. Larger chains can absorb inefficiency; independent properties can't. The audit is built around your actual scale and budget — the roadmap we hand you is phased, so you get a sequence of fixes that fit your team and resources, not a plan you can't act on. In other words, the audit is your map for growth and improved profitability.
We confirm your call within 24 hours of booking, and the audit itself is completed within one to two weeks, depending on the complexity and the data you already have available. To get started, we just need visibility into your current setup — your booking mix, your website, your Google listing, and the systems you're currently using.
After we complete the audit, we hand you a digital roadmap with short-, medium-, and long-term solutions to grow direct bookings and improve profitability. You then choose which services you want us to work on. Pricing depends entirely on the type and number of services, their complexity, and contract duration.