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Paid search & performance media

Convert the travelers that noticed you

You’re paying a commission on guests who already chose you. A guest types your hotel name into Google because they’re ready to book. Then a Booking.com ad sits above your own website, catches the click, and charges you 15–25% commission on a reservation that was already yours.

SOLERA runs the paid campaigns that put your budget in front of guests who are already searching, and traces every euro back to a booking.

Fewer commissions. More direct bookings. Every euro of ad spend traced to a reservation.

THE GUEST SEARCHES YOUR NAMEyour hotel nameADBooking.com — Your Hotel, best ratestakes the click · charges you 15–25% commissionyourhotel.com — Official sitethe booking that was already yoursWHAT SOLERA CHANGESYOUR NAME, YOUR CLICK, NO COMMISSION
Conversion of guests who dropped off mid-checkout
+10–15%
More revenue per direct booking than an OTA reservation
60%
More direct bookings from the travelers who start search on an OTA page instead
18%
Request your free audit
The programme

How SOLERA helps

    Engagement

    How it works

    1. 01

      Audit

      We review your current campaigns, your booking engine setup, and where OTAs are bidding on your name, and show you exactly where spend is leaking, in euros.

    2. 02

      Build

      We launch the campaigns your account needs, in order, starting with branded search protection and Free Booking Links.

    3. 03

      Run

      Ongoing management covering bid adjustments, rate parity checks, and monthly reporting on bookings and revenue by campaign.

    Do you also want your paid recovery campaigns to keep working as third-party cookies fade out?

    Guest Data Ownership & Automation

    See how we help you capture and own the guest data your retargeting runs on.

    Not ready yet? Talk to the team — we’ll answer your questions first.

    FAQ

    Frequently asked questions

    It feels that way — until you see who's catching the click.

    • When a guest searches your name, an OTA ad often sits above your own website; the guest clicks it, books, and you pay 15–25% commission on a reservation that was already yours.
    • A small branded search spend keeps that guest booking direct instead.

    You're not paying to be found — you're paying to stop Booking taking a cut on a guest who already chose you.

    Having the tools installed isn't the same as having them working. The usual culprits:

    • Free Booking Links aren't switched on, so your direct rate never appears beside the OTAs.
    • There's no deep link setup, so guests land on a blank checkout and up to 70% abandon and rebook through an OTA.
    • There's no presence in Hotel Ads, so you're missing from the 73% of hotel searches where they show.

    We activate the links, fix the deep links, and run the ads — so the traffic that's already there converts direct.

    OTA advertising sends more bookings through Booking — you still pay commission on every one. Paid search sends bookings to you:

    • OTA sponsored placement gets more reservations at 15–25% commission.
    • Direct paid search gets reservations at a cost per booking you control, with the guest relationship yours to keep.
    • Direct bookings also cancel less — on average 10.6% versus 21.8% for OTA reservations — and are worth up to 60% more per reservation.

    You're earning a better guest, not just more volume.

    The fastest wins come from branded search and abandoned booking recovery.

    • Branded search starts protecting bookings within days of going live.
    • Recovery campaigns convert 10–15% of guests who dropped off mid-checkout.
    • Free Booking Links typically lift direct bookings 3–7% with no extra ad spend.

    We report on bookings and revenue by campaign — not impressions or clicks — so you see exactly what each euro brought back.

    Free audit

    Let’s improve your paid search

    We’ll name the fix that pays back fastest, and the order to run the rest.

    Book your free audit — no pitch, just clarity