Frequently asked questions

Yes. For restaurants, the focus shifts to the diner searching nearby — your reservation flow, your presence on Reserve with Google and Maps, your review profile, and your communication before and after the visit. Same principle applies across every service: find where the margin is leaking, and tell you in what order to recover it.

We build and run directly: your website, your campaigns, your SEO and Google Business Profile, your booking funnel tracking, and your guest email flows. For your PMS, booking engine, and channel manager, we tell you exactly which platform fits your property and budget, then manage the full handover with the vendor. You own the tools.

We often work alongside existing arrangements — there's no assumption you need to replace anyone. The audit tells you what's working and what isn't, regardless of who set it up. If your current setup is doing its job, we'll say so plainly. If it's costing you bookings, we'll show you exactly where, in euros. We coordinate directly with your existing vendors to fix what's broken, and you can always choose individual services from us rather than a full engagement. You get the findings either way, and what you do next is entirely your call.

We go through what you already have — your OTA and marketplace commission costs, your booking mix by channel, your website and mobile booking flow, your Google Business Profile, and your system integrations. For hotels, we also look at your PMS (the system that runs your front desk and room records), your booking engine (the system that processes the reservation on your site), and your channel manager (the system that keeps your rooms and rates in sync everywhere). For restaurants, the audit covers your reservations process, your Google Business Profile and Reserve with Google setup, your review profile, your presence on delivery and booking platforms, and your guest communications. You get a plain-language report with real euro figures and a prioritized list of what to fix first.

Yes — the audit is free for a limited time, as part of our launch. It isn't a mandatory first step either: if you're only interested in a specific service from our portfolio, you don't need to go through the audit to work with us. Once we complete it, there's no obligation to work with us afterward.

None. The audit is a standalone deliverable. If the findings are useful and you want to work together, we can talk about next steps. If not, you still walk away with a clear picture of where your money's going.

Book a call and we'll confirm an appointment within 24 hours. The audit itself typically takes one to two weeks, depending on how many systems and channels we're reviewing and how much is already documented on your side. To get started, we just need visibility into your current setup — your booking mix, your website, your Google listing, and the systems you're currently using.

It's actually the opposite. Larger chains can absorb inefficiency; independent properties can't. The audit is built around your actual scale and budget — the roadmap we hand you is phased, so you get a sequence of fixes that fit your team and resources, not a plan you can't act on. It's your map for growth and improved profitability, not a corporate exercise.

After the audit, we hand you a digital roadmap with short-, medium-, and long-term solutions to grow direct bookings and profitability. You choose which services you want us to work on. Pricing depends entirely on the type and number of services, their complexity, and contract duration.

Having a website is not the same as having a website that converts. Most booking engines installed on independent hotel sites were set up years ago and have never been tested properly on a mobile device. If your checkout takes more than 90 seconds to complete on a phone, you are losing same-day bookings — and same-day bookings are the ones where the guest has already decided to stay. We test your current setup, tell you exactly where it is failing guests, and either fix what is there or rebuild it. The decision about what to do is yours, based on what we find.

Commission stops leaking out of every reservation — so your net revenue per booking goes up. You own your guest data for the first time, which means pre-arrival upsells, repeat business, and marketing that doesn't start from zero every season. Your property gets visibility in AI-driven search, where structured, verified venues get recommended and the rest get skipped. Every marketing decision rests on a measurable funnel — evidence, not instinct. And your direct booking share climbs month over month, against a target you set yourself.

Yes — and this is one of the most straightforward wins for independent properties on the Costa del Sol and in Tenerife. Rate parity agreements with Booking.com and Expedia restrict how much you can undercut OTA prices. They do not restrict what you can offer exclusively to direct bookers. A free early check-in, a welcome drink on arrival, a guaranteed late checkout, or a small food and beverage credit — none of these can be matched by an OTA listing. We build these callouts directly into your booking widget so guests see them on the first screen, not buried in a terms section.

When a guest books through your direct channel, you own that data — their email address, their stay dates, their room preferences, and their booking history. It is held under your own data policies, not behind an OTA communication wall. We set up the pre-arrival and post-stay automation flows that put that data to work: a check-in preparation message, a room upgrade offer sent three days before arrival, a post-stay email with a direct booking link for their next visit. For restaurants, that means a booking confirmation with a pre-visit menu preview and a follow-up asking for a review. The tools we use depend on your existing setup — we advise on the right platform and manage the configuration.

The fastest gains come from fixing the booking flow first — removing steps, enabling express payments, and making the checkout work properly on mobile. Properties that make these changes typically see a measurable lift in direct booking conversion within the first 30 to 60 days, because the traffic was already there. The broader picture — first-party data capture, pre-arrival automation, visual content, and GA4 tracking — takes three to six months to show its full commercial impact. We track this through your GA4 dashboard, which we configure to show you direct bookings and revenue by channel, not just page views.

Consent Mode v2 is Google's framework for tracking user behavior in a way that complies with European privacy law — specifically the cookie consent requirements that apply to properties operating in Spain and targeting European travelers. Without it configured correctly on your site, you lose between 30 and 50 percent of your conversion tracking data. That means your Google Ads campaigns look less effective than they are, you pull budget from channels that were actually working, and you cannot see clearly which traffic sources are converting to real bookings. We configure it as part of the GA4 setup we run directly on every website we build.

Yes — that's the normal starting point, not a problem. Most independent properties run a PMS, booking engine, and channel manager from separate providers. The fix is confirming they sync both ways, then filling any gap. If your tools claim a native connection, we re-enable or reconfigure it. If there's no native link, we specify and coordinate a lightweight connector to bridge them. Either way, we handle the setup with the vendors so your team doesn't have to.

The leak is quiet, which is exactly why it goes unnoticed. It shows up in three places: double bookings and manual errors, costing 3–8% of gross revenue; no dynamic pricing when demand spikes, foregoing 10–15% of revenue; and total system-driven leakage of 10–18% of revenue, or €100K–€180K a year for a €1M hotel. That's before Booking takes a euro of commission. The audit puts a real number on your specific gaps.

Rate parity means your direct price stays in line with what OTAs display. Google's AI checks this constantly. If your direct rate is even marginally higher than the OTA rate, Google can suppress your direct booking button entirely — the guest sees only Booking and Expedia, and you pay commission on a booking that could have been direct. We monitor your rates live across every channel and flag mismatches before Google does.

Having the tools installed isn't the same as having them working. The usual culprits: Google Free Booking Links aren't switched on, so your direct rate never appears beside the OTAs; there's no deep link configuration, so guests land on a blank checkout and up to 70% abandon and rebook through an OTA; or rate parity has slipped, so Google suppresses your button when your direct price runs high. We activate the tools, configure the deep links, and keep the connection monitored so it stays live.

Organic ranking and AI citation are two distinct things. Website clicks are down 50–70% for top-of-funnel searches because Google's AI answers the question before a guest clicks anything. If your property appears in standard results but not in AI Overviews, the Local Pack, or Google's hotel search module, you're reaching a shrinking share of actual search traffic. We audit all three layers together and tell you precisely where the gaps are.

Structured data is code on your website that tells search engines and AI models exactly what your property is — business type, location, price range, facilities, hours, and review scores. Without it, AI engines have to guess — and when they can't read your data cleanly, they skip you in favour of properties whose information is machine-readable. Most independent properties either have none or have it partially set up with outdated information. We audit what's there, correct what's wrong, and build out what's missing.

Independent properties are cited in AI-generated recommendations regularly — when their data is structured, current, and consistent across their website, Google Business Profile, and third-party directories. AI models don't favour chains over independents the way paid search advertising does. What they favour is verifiable, clean data. A well-maintained boutique property with correct structured data, an active Google Business Profile, and content written to answer traveler questions will be recommended ahead of a larger property with stale or inconsistent information.

Structured data changes and Google Business Profile updates are typically indexed within a few weeks. Consistent citation in AI Overviews and conversational search results depends on several factors working together: the freshness of your profile data, review volume and recency, data quality, and the relevance of your on-site content to actual traveler queries. Properties that implement all three layers simultaneously — structured data, Google Business Profile, and AI-shaped content — typically see measurable citation improvement within 60 to 90 days. We track and report on this monthly.

The one-time build stands on its own. Schema, profile corrections, and booking integrations keep working whether or not you continue with us. The monthly programme is what keeps review responses, rate monitoring, and reporting current — it's month-to-month, not a fixed term.

It feels that way — until you see who's catching the click. When a guest searches your name, an OTA ad often sits above your own website. The guest clicks it, books, and you pay 15–25% commission on a reservation that was already yours. A small branded search spend keeps that guest booking direct instead. You're not paying to be found. You're paying to stop Booking taking a cut on a guest who already chose you.

Having the tools installed isn't the same as having them working. The usual culprits: Free Booking Links aren't switched on, so your direct rate never appears beside the OTAs; there's no deep link setup, so guests land on a blank checkout and up to 70% abandon and rebook through an OTA; and there's no presence in Hotel Ads, so you're missing from the 73% of hotel searches where they show. We activate the links, fix the deep links, and run the ads — so the traffic that's already there converts direct.

OTA advertising sends more bookings through Booking — you still pay commission on every one. Paid search sends bookings to you: OTA sponsored placement gets more reservations at 15–25% commission, while direct paid search gets reservations at a cost per booking you control, with the guest relationship yours to keep. Direct bookings also cancel less — on average 10.6% versus 21.8% for OTA reservations — and are worth up to 60% more per reservation. You're buying a better guest, not just more volume.

The fastest wins come from branded search and abandoned booking recovery, because the demand is already there. Branded search starts protecting bookings within days of going live. Recovery campaigns convert 10–15% of guests who dropped off mid-checkout. Free Booking Links typically lift direct bookings 3–7% with no extra ad spend. We report on bookings and revenue by campaign — not impressions or clicks — so you see exactly what each euro brought back.

What makes a valuable CRM is the ability to build full guest profiles — the information that improves the current and next guest journey and can be reused in personalized campaigns after the stay to bring the guest back. An email address and phone number alone won't drive the same conversions over time as a high-quality guest profile. But if OTA dependency is the problem you're trying to solve, we can help close that gap at two points you fully control: your guest Wi-Fi login and your pre-arrival verification step. Over time, that builds a marketable list independent of the platforms — the first thing you need to pull OTA dependence below the ~63% industry average.

It's a risk when it's done wrong — pre-ticked boxes, Wi-Fi that forces marketing consent, deletion requests that clear only one system. We build it right from day one: an unbundled opt-in, a clear “connect without opting in” path, timestamped consent, and a deletion workflow that clears a guest everywhere at once. Compliant and audit-ready.

You start by fixing the connection, not the data. Duplicate and stale records almost always mean your PMS and guest CRM aren't syncing both ways. We confirm that first, then deduplicate what's there. Only then do we recover missing guests and set up capture going forward. Clean the data before the sync is fixed, and it degrades again within weeks.

The fastest wins come from win-back and pre-arrival sequences, because the data is often already there — you're just not using it. Segmented email typically lifts top-line revenue 10–15%. AI personalization takes longer, since it needs several months of clean history first. We report on open, click, and booking rates, so you see what's working in real numbers.

No — and starting there would be a mistake. AI personalization is the last rung on the ladder. Most of the return comes from the earlier steps: compliant capture, WhatsApp, and lifecycle automation. We'll tell you honestly where you sit today, and we won't sell you a tool that just automates problems faster.