Get found easier for direct bookings
Google’s AI is shortlisting venues for over a billion users, and it skips properties with incomplete data. Booking.com is placing an ad at the top of the Google search on your property name. Even a direct rate slightly above what OTAs display is enough for Google to hide your booking button entirely.
Three layers need to be right before that changes: your Google Business Profile, which Google’s AI reads before your website even loads; the structured data that gets you cited by AI search; and a direct booking path a guest can actually complete.
Full visibility across organic, AI, and Google’s booking layer. Every euro of commission kept out of OTA hands.
- Users Google's AI is shortlisting venues for
- 1bn+
- Drop in clicks on top-of-funnel searches — AI answers before anyone clicks
- 50–70%
- To measurable improvement when all three layers go in at once
- 60–90 days
How SOLERA helps
SOLERA ensures your main pillars for organic visibility — your Google Business Profile, your website, and the direct booking paths — are active, structured, complete and relevant to drive organic direct bookings.
Curious where your property sits across all three?
See where your money's goingNo obligation, just the gaps and what they’re worth.
How it works
- 01
Audit
We review your Google Business Profile, structured data, and booking setup end to end, and show you exactly where visibility is leaking.
- 02
Build
We implement what's missing — profile corrections, schema markup, and booking integrations — typically in 2 to 4 weeks depending on scope.
- 03
Run
Ongoing monthly management covering review responses, rate parity monitoring, and reporting. Optional — some clients take the build and manage it themselves from there.
Not ready yet? Talk to the team — we’ll answer your questions first.
Frequently asked questions
Ranking and AI citation are different things:
- Clicks on top-of-funnel searches are down 50 to 70% because AI answers the question before anyone clicks.
- If you're in standard results but not AI Overviews, the Local Pack, or Google's hotel module, you're reaching a shrinking slice of search traffic.
We audit all three layers and show you exactly where the gaps are.
Yes, when the data is structured, current, and consistent across your website, Business Profile, and directories. AI models don't favour chains the way paid search does; they favour clean, verifiable data. A well-maintained boutique property with correct structured data will out-rank a larger property with stale information.
Structured data and Business Profile changes typically index within a few weeks:
- Consistent AI citation depends on profile freshness, review volume, and content relevance working together.
- Properties that implement all three layers at once usually see measurable improvement in 60 to 90 days.
We track and report on it monthly.
Yes. For restaurants the focus shifts to the diner searching nearby: reservation flow, Reserve with Google and Maps presence, review profile, and pre- and post-visit communication. Same principle: find where the visibility is leaking, and tell you in what order to recover it.
The one-time build stands on its own. Schema, profile corrections, and booking integrations keep working whether or not you continue with us. The monthly programme is what keeps review responses, rate monitoring, and reporting current; it's month-to-month, not a fixed term.
Free audit
Let’s improve your organic online visibility
We’ll name the fix that pays back fastest, and the order to run the rest.