Your profit is leaking. Here’s exactly how much — and how to fix it.

Commissions you’ve never fully added up. A booking flow losing guests at each step. Systems and processes that don’t connect. Search gaps handing bookings to your competitors. And guest data sitting idle when it should be working.

The audit puts a euro figure on every gap, tells you what to fix first, maps the road ahead with clear timelines and resources, and shows you exactly where your property stands against the European average. What follows is what it usually finds.

Every booking through Booking.com or Expedia — the OTAs, meaning the platforms that send you guests in exchange for a commission — carries a fee taken before the guest even arrives.

• 15–25%Per booking for most properties (Mews, 2026).
• Upsells tooBreakfast, parking, room upgrades — if booked through the platform.
• 63%The global industry average OTA dependency. Every percentage point you bring below that is margin you keep.

A hotel doing €1M a year through OTAs hands €150,000–€250,000 to the platforms. Annually. Many of these guests searched for you by name. The platform simply stood in the doorway and collected a toll.

Most guests who reach your website never book. The money disappears before it’s ever counted.

• 80%Of hotel website visitors abandon without booking (Revinate, 2025).
• 52%Leave because of a bad digital experience — not price (SiteMinder, 2025).
• €60K–€180K+Per year in lost direct bookings from a friction-heavy mobile site.
• 10.6% vs 21.8%Direct bookings cancel at 10.6% on average, compared to 21.8% for OTA bookings.

Triggered recovery emails sent within 4–24 hours convert 10–15% of those abandoned bookings. Guests don’t leave because you’re expensive. They leave because the path was too hard.

Some potential guests never make it to your website — because your property wasn’t on the shortlist they saw first.

• 40%+Of international travellers now use AI assistants — ChatGPT, Google AI Overviews, Perplexity — to shortlist properties before comparing prices.
• €40K–€150K+Per year left uncaptured by an underused Google Business Profile (Prostay, 2026).
• 11.2%Increase in average nightly rate allowed by a single point gained in your guest rating, without losing occupancy (Cornell University).

An integrated SEO, GEO, and AIO strategy — covering organic search, structured data so AI engines cite you by name, and content written to answer directly what travellers are asking — typically delivers a 15–30%+ gross revenue increase within 12–18 months.

When your PMS — the system that runs your front desk and room records — your channel manager, which keeps your rooms and rates in sync everywhere, and your booking engine, which processes the reservation on your site, don’t talk to each other, money slips through the gaps every day.

For a hotel doing €1M a year, that’s €100,000–€180,000 in system-driven leakage — before Booking.com takes a euro. The fix isn’t always expensive. But it starts with knowing exactly where the gaps are.

Every guest who has stayed — or started to book and didn’t finish — is a lead you already paid for. Most properties never use that list.

• 10–15%Top-line revenue lift from segmented email campaigns.
• 8–12%Increase in average booking value from tailored upsell emails.
• 1/10thRe-engaging a past guest costs roughly one tenth of acquiring a new OTA guest.
• $36–$42Average return on every $1 spent on hotel email marketing.

Your guest list doesn’t belong to Booking.com. Every campaign you don’t send is revenue you’re not recovering.

Most of this is recoverable.

Industry averages tell part of the story. Your number will be different — and knowing it changes where you spend next.

Two minutes. A few details about your bookings. A clear ballpark for what one platform is costing you each year.

We start by looking at your setup — your listings, your website, your booking flow, and whether your tools are talking to each other. We calculate what each leak is costing you, then hand you a plain-language report and a clear roadmap: here’s what we found, here’s the order to tackle it, starting with what pays back fastest.

No obligation to work with us afterward. What you find out is yours.